My sister told me how one of her friends had watched "Aapka Suroor" to annoy another friend of hers who apparently can't stand the thought of Himesh Reshammiya in a 2 hour long movie. Maybe a lot of people just watched it to spite others, and that's how it became a hit.
If you think that's irrational, think of how in the first place, there could be a market for Himesh Reshammiya.
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